Premium minimal streetwear — Est. London 2025
Premium essentials for those who choose substance over hype. 350 GSM heavyweight hoodies, cut oversized, made in London.
LOW STOCK
01 Icon Oversized Hoodie
350 GSM heavyweight cotton in the Signature Hoodie — structured, substantial, built to hold its shape.
Boxy cut with drop shoulders. True to size for the intended drape — size up for a baggier fit.
Distinctive design without the noise. Exclusively made in London.
The range
Live availability
LOW STOCK
Featured piece
Crafted from heavyweight 350 GSM cotton, the 01 Icon Hoodie delivers the same structured feel and everyday comfort — with a statement made to be seen.
Our story
01 started from a simple frustration: too many brands creating noise instead of meaning — loud logos, fast-changing trends, products designed to be replaced rather than valued.
Why "01"? The beginning. The first step. Something built with intention rather than borrowed from what already exists.
"True style isn't about standing out for a moment — it's about knowing who you are from day one."
Made in London — 01
Worn. Rated. Repeated.
6 reviews
"The quality is unlike anything I've found on the high street. Truly a cut above. Every detail has been considered."
Sarah M.
London — 01 Signature Oversized Hoodie
"Wasn't sure what to expect at first, but this hoodie exceeded it. The material is properly heavyweight — you can feel the difference straight away. I've had hoodies double the price that don't feel this good."
Tyler
Customer — 01 Signature Oversized Hoodie
"Feels like a £100 hoodie easily. The material is thick and structured, and you can tell it's not cheap as soon as you put it on. Fit is perfect oversized."
Jamie
Customer — 01 Signature Oversized Hoodie
"I love this brand and the products they sell. I have two oversized hoodies and they're great! True to size, great quality. They are organised, attentive to detail and delivery in a timely manner."
Rebecca Hearn
Customer — 01 Signature Oversized Hoodie
"I've never received so many compliments on a piece of clothing. The fit is impeccable and the fabric feels extraordinary."
James T.
Edinburgh — 01 Signature Sweatshirt
"From the packaging to the garment itself, everything speaks of care and craftsmanship. Worth every penny."
Charlotte W.
Manchester — 01 Signature Tee
Customer care
Sizing, shipping, and returns — all in one place. Still stuck? Email us.
We are a UK-based brand, operating from London. All orders are processed and dispatched from within the UK.
UK Standard Delivery: 2–5 working days. UK Express: 1–3 working days. Orders are typically dispatched within 24–48 hours. We also ship internationally — Europe 5–10 working days, Rest of World 7–14 working days.
If you're not completely satisfied, you can return items within 14 days of receiving your order. Items must be unworn, unwashed and in their original condition. Contact info@01london.co.uk to start a return.
All major debit and credit cards, plus secure checkout options including PayPal, Klarna, Apple Pay and Google Pay.
Our hoodies and tees are cut oversized and boxy with drop shoulders — true to size for a relaxed fit. If you're between sizes and want a more relaxed drape, size up. Full measurement tables are on every product page.
Free UK delivery over £75 — dispatched within 48 hours.
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